OFFERING INNOVATION

OFFERING INNOVATION requires the eyes of an expert who can cast a new light on the organisations’ assets. The goal is to enrich these assets and represent them as distinctive and reenergising factors for the company as a whole.

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CONTENT STRATEGY

We help organisations to build a STRATEGIC MAP of the narration process different stages from content creation, gathering and organisation, to content publication and curation.

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GO TO MARKET

We support organisations in their STRATEGY and OFFERING implementation phases, by working with their customers to define the target market, choose the appropriate distribution channels and CARRY OUT PILOT PROJECTS.

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OFFERING DESIGN

A strategic approach combined with VISUAL NARRATION TECHNIQUES are among our greatest assets. We can further build on these assets by leveraging a wide network of partners who play a key role in the development of new offering solutions.

CONTENT STRATEGY

Content strategy goes beyond content marketing. It is effectively a ‘connect the dots’ exercise, building the bridge between BRAND, BUSINESS AND BENEFITS.

FRAMEWORK

Creation of a reusable system, of a model that regulates content management, lifecycle

OPERATING MODEL

Team composition and organisation. Definition of ‘how to work together’

PROCESS&TOOL

Definition of phases, roles, enabling technologies

PILOT PROJECT

On-the field trial. Content strategy is an adaptable and situational system, requiring the ability to constantly innovate.

GOTOMARKET

There is often a between what the salesperson understands and what he or she is asked to sell. What is missing is the between the Strategy, the Brand and the Customer.

STAY IN SYNC

Stay tuned with the market.
This principle requires the definition and adoption of feedback channels.

FOCUS ON FEW

Identify a selection of key, clear and distinctive capabilities that you want to reinforce to build your own competitive advantage. “It is harder to remove than to add”.

TIE IT ALL TOGETHER

Integrate the different components to convey a thoroughly consistent message.
This principle an organisation based on clear and transparent roles. Everybody knows WHO DOES WHAT.

WHO WORKS WITH US